Full Name
Paul Gottsegen
Job Title
Chief Marketing Officer
Company
ISG
Speaker Bio
As President and Chief Marketing Officer of ISG, Paul orchestrates the firm's marketing activity globally, including demand generation, branding and communications.
His marketing alchemy has revitalized industry giants, including complete branding transformations at Mindtree and Infosys. Earlier, he shaped enterprise marketing strategies at technology powerhouses HP, Dell, and Compaq.
Beyond the boardroom, Paul channels his leadership into meaningful causes as Board Chair of the Gastric Cancer Foundation. His unique blend of technical expertise (B.S. in Computer Science from Brandeis University) and business acumen (MBA from The Wharton School) forms the foundation of his distinctive approach to challenging business orthodoxy.
Paul is the author of the business leadership book, Do the Opposite (sort of), Unlocking Opportunity by Overruling Conventional Wisdom.
His marketing alchemy has revitalized industry giants, including complete branding transformations at Mindtree and Infosys. Earlier, he shaped enterprise marketing strategies at technology powerhouses HP, Dell, and Compaq.
Beyond the boardroom, Paul channels his leadership into meaningful causes as Board Chair of the Gastric Cancer Foundation. His unique blend of technical expertise (B.S. in Computer Science from Brandeis University) and business acumen (MBA from The Wharton School) forms the foundation of his distinctive approach to challenging business orthodoxy.
Paul is the author of the business leadership book, Do the Opposite (sort of), Unlocking Opportunity by Overruling Conventional Wisdom.
Speaking At
